Structured Data for Google and AI: How to Make Your Site Clear and Unambiguous
Structured data is extra code on your page that uses a standardized language (schema.org) to describe what is there: this is a restaurant, this is the address, these are the opening hours. People do not see it, but machines read it instantly.
Which Types You Need
These are the most important types for local businesses:
- LocalBusiness or a more specific type, such as Restaurant or HairSalon
- OpeningHoursSpecification for your business hours
- Menu or Service for your offerings
- Organization with your logo and social profiles
- BreadcrumbList for your site structure
Why It Helps for AI
An AI assistant reading your page has to guess what is a fact and what is marketing. Structured data removes that guesswork. While it does not guarantee a mention, it makes your information much more reliable to use.
How to Check
Google's Rich Results Test lets you see whether your code is correct. Magnifi's website scan also checks whether your structured data is present and complete, and landing pages built by Magnifi include it by default.
Frequently asked questions
- Do I need to know how to code?
- Not necessarily. Many website builders have plugins, and Magnifi includes ready-made code with the pages it builds.