Getting found on Gemini: Google's AI assistant
Gemini is Google's AI assistant. Because it has access to both Google Search and Google Maps, your Google Business Profile plays a major role. Getting your business properly set up on Google gives you a clear edge in Gemini.
Why Gemini is different
Gemini can draw directly from Google Search and Google Maps data. When someone asks for a 'good pizzeria nearby', Gemini looks at business profiles, customer reviews, opening hours, and photos.
This means details in your Google Business Profile directly influence results: your primary category, description, attributes like 'outdoor seating' or 'wheelchair accessible', and customer reviews.
What you can do
Start with your Google profile and work your way outward:
- Choose the right primary category and add relevant secondary categories
- Keep regular and holiday opening hours up to date
- Post photos and updates regularly
- Respond to customer reviews, including critical ones
- Make sure your website displays the exact same business details as your profile
Your website matters too
Gemini reads websites as well. Dedicated pages for each service, service area, and frequently asked question help Gemini understand exactly what you offer and who you serve. Structured data makes this even clearer.
How Magnifi helps
Magnifi tracks whether Gemini mentions your business in standard search prompts, updates your opening hours on Google with your approval, and flags inconsistencies across other platforms. This keeps the sources Gemini uses most completely aligned.
Frequently asked questions
- Is Gemini the same as AI Overviews in Google?
- They are created by the same company and use similar sources, but they are distinct products. AI Overviews appear at the top of regular Google Search results, while Gemini is a standalone assistant.
- Do paid Google Ads help?
- Ads are separate from Gemini's organic answers. You cannot buy placement inside an answer.