Getting Found in Claude: How Claude Reads and Selects Businesses

How Claude finds information

Without web search, Claude relies on what it learned during training. With search enabled, Claude searches the web live, reads several pages, and cites its sources. For up-to-date and local queries, this search feature is decisive.

Anthropic uses its own crawlers, such as ClaudeBot. Allow them in your robots.txt file if you want Claude to be able to read your website.

What Claude looks for

Claude is cautious with claims and prefers sources that are clear and verifiable. That means:

• Consistent facts across multiple sources, such as your address and opening hours
• Pages with specific, concrete information rather than marketing fluff
• A clear 'About Us' page explaining who you are and where you are located
• Reviews and mentions on independent websites

Write like you talk to a customer

Claude summarizes what it reads. The more clearly your page answers a question, the greater the chance your wording ends up in its answer. Put the answer right at the top, then support it with details like pricing, terms, and practical information.

The same work, multiple assistants

The good news: what you do for Claude also helps with ChatGPT, Gemini, and Perplexity. They read largely the same types of sources. That is why Magnifi tracks multiple assistants at once, showing you where you already rank well and where you still have room to improve.

Frequently asked questions

Does Claude use Google?

Anthropic does not fully disclose which search provider Claude uses. Therefore, do not assume a strong Google ranking is automatically enough: make sure your business information is accurate across multiple trusted platforms.

Do I need to allow ClaudeBot?

If you want Claude to read your pages, yes. You can use your robots.txt file to control access for each crawler individually.