Optimizing Your Google Business Profile: The Complete Checklist
Your Google Business Profile is often the first thing a customer sees. It plays a key role in whether you appear on Google Maps and what Gemini and AI Overviews share about your business.
The Checklist
Go through these essential points:
- Accurate business name, without added keywords
- The best-fitting primary category and secondary categories
- Business hours, including holiday and special hours
- A description explaining what you do and who you serve
- Attributes such as outdoor seating, accessibility, or payment options
- Recent photos of your interior, exterior, and offerings
- A link to the relevant page on your website
- Menu, services, or products fully added
Stay Active
An active profile stands out more. Post regular updates, answer questions, and reply to reviews. Magnifi helps with review responses written in your tone of voice, posts for Google, and keeping your hours updated.
Keep Opening Hours in Sync
Inconsistent hours across platforms lead to customers arriving at locked doors and leaving negative reviews. Magnifi uses a single schedule as the master source, publishes it to Google with your approval, and alerts you if other platforms show conflicting information.
Frequently asked questions
- Can I add keywords to my business name?
- No, Google does not permit this and may suspend or restrict your profile. Always use your real business name.